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About Anna Krupka
Founder of Aurevia Rising Energy and Transformation Coaching
I’m Anna, an iPEC-trained coach and former public sector leader who now guides women through meaningful transformation.
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I help women release the pressure to be perfect, step out of people-pleasing, and build the confidence and self-worth to create lives aligned with who they really are.
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Aurevia Rising was born from my own transformation, and today I walk that path alongside the women I serve.
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Beneath the success
For over two decades, I led public sector transformation, managing one of the largest real estate portfolios in the country. I built strong teams, mentored leaders, and navigated complex challenges with clarity and care.
But beneath the success, there was constant pressure to stay ahead, to meet expectations I never consciously chose. Even in moments of achievement, I questioned myself: Was that good enough? Should I be further by now?
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At the same time, the drive that had always pushed me began to fade. The spark was slipping, and I couldn’t force it back. In its place, a quieter pull began to rise. I’d dreamed of guiding others through transformation and building something of my own. But I didn’t believe I was capable.
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What I didn’t know then was that the doubts I carried and the questions I kept asking myself would become the very doorway to transformation.
From Control to Trust
My search for answers first led me into meditation, self-discovery, and different trainings. I hoped something might finally reduce the tension I carried inside.
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What I realized was that much of my success had been fueled by pressure and perfectionism, driven by an inner voice telling me I always had to do more. I wasn’t only chasing self-worth, I was chasing certainty, needing to prove I was capable and in control.
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But under the surface, I was constantly tense and pushing through. Holding everything together looked strong on the outside. Inside, it was exhausting.
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When I began formal training through iPEC, a leading coach training program, it gave me tools and language for what I had been feeling. For the first time, I had something steady to hold on to. A framework that helped me make sense of what I wanted to create.
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Still, the true transformation came later.
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The moment everything shifted was when I chose trust over control. Leaving the secure career I had built was not about having every answer. It was about trusting myself enough to create meaningful work on my own terms, from my own truth.
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That choice gave birth to Aurevia Rising. And with it, I discovered a new kind of fulfillment, one rooted not in pressure, but in trust, alignment, and steady joy.
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What I found for myself is now the same transformation I help other women create.
“Control may keep you safe, but trust is what sets you free.”
The Shift I Help Women Make
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“What once felt impossible starts to feel within reach.”
Many women I work with feel like no matter how much they do, it is never enough. They manage careers, families, and countless responsibilities, often holding it all together for everyone else.
On the outside, they look accomplished. On the inside, they feel stretched, stressed, and weighed down by guilt.
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They feel pulled in different directions, believing they give too much to one area of life and not enough to another. Even with success, fulfillment feels out of reach.
Many carry the pressure to please others, to be perfect, to keep everyone happy, often at the cost of themselves. Some quietly long for something different, but the voice of doubt says they cannot, or that it is too late.
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This is where our work begins. Together, we look at the beliefs and interpretations that create the pressure. We uncover how patterns like people-pleasing, perfectionism, or carrying the emotional weight of others have been shaping their choices.
By shifting perspective and recognizing the emotions behind these patterns, women begin to see new possibilities. What once felt impossible starts to feel within reach.
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From that place, they find more confidence, calm, and energy. They stop questioning their worth and start building a life that feels true to them, steady, balanced, and right for who they are.
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And to make these shifts real and lasting, I use tools and methods that create real change.
Tools That Create Real Change
The changes my clients experience are not left to chance. They are the result of years of experience and proven methods.
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Before becoming a certified coach, I spent more than 15 years mentoring and developing others in high-level leadership roles. I supported people through growth, change, and high-stakes decisions, and I learned how lasting change happens.
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Now, as an iPEC-trained coach and Energy Leadership Index Master Practitioner, I use a research-backed approach called Core Energy Coaching™. This process looks at the mental, emotional, physical, social, spiritual, and environmental influences that shape how we think, feel, and act.
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Together, we work from the inside out and the outside in. We raise awareness, shift energy, and turn insight into aligned action. The result is change you can see and feel in your daily life, and a way of being that truly fits who you are.
Begin Your Journey
I know what it is like to carry the pressure, keep it all together, and still wonder if there is more. I also know the relief and confidence that come when you finally give yourself the space to shift.
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If you are ready, I would be honored to walk beside you. Start with a Clarity Call, one conversation to explore where you are now and uncover your next step forward.